Panera is leveling up its drink subscription game.
The bakery-café chain just announced a new subscription service that allows customers to pay a flat monthly fee of $10.99 in exchange for all the self-serve beverages they can drink., which offers unlimited coffee and tea beverages for under $10 a month, the Unlimited Sip Club applies to 26 different self-serve beverages, including hot and iced tea, hot and iced coffee, Pepsi-Cola fountain beverages and more.
Members of the free MyPanera loyalty program are eligible to sign up for the Unlimited Sip Club, and can try the service for free until July 4 if they sign up between April 19 and May 6. Afterwards, they’ll have the option to continue for a monthly fee or cancel the subscription.in November 2021 when they offered three months of free hot/iced coffee and hot tea for customers who signed up for the subscription service. The promotion came about nearly two years after the service initially debuted.
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