The social media platform is changing the face of travel as we know it — from destination dupes and raw-dogging flights to grocery store tourism.
TikTok has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.The social media platform is changing the face of travel as we know it — from destination dupes and raw-dogging flights to grocery store tourism.
Gen Mohacsy, a 25-year-old medical secretary based in the UK, says, “I always use TikTok to plan itineraries when I travel — it’s often better than Tripadvisor. Watching videos can offer a detailed perspective of a place that you can’t get from just reading. It’s how I found Auckland’s night markets when I was touring New Zealand.”There have been many, ranging from the bizarre to the useful.
Some businesses have been fighting back, including Dae, a cafe in New York, which introduced a no-video policy last year, stating: ‘The TikToks... have gotten a bit out of control for us.’
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