We typically see the color blue associated with the left-wing side of the political spectrum — Democrats and liberals. Meanwhile, red is associated with the right-wing side — Republicans and conservatives. But did you know this wasn’t always the case?
It’s well-established that color elicits a psychological and emotional response. Our perceptions of a brand or group are influenced by color;, for instance. Some brands, such as Chik-fil-a, Red Bull, and Coca-Cola, prominently use red in their marketing. Others, like Facebook, Twitter, and Pepsi, choose blue. Political factions also engage in marketing for their party and cause.
The associations we have with a color are perhaps largely subjective, but few would argue that they hold no meaning. For instance,red is associated with “activity, strength, and stimulation,” while blue represents “intelligence, communication, trust, efficiency, duty, and logic.” Just as color influences our perception of brands, how can different colors make us feel or think differently about political factions?In the U.S., the use of the colors red and blue have shifted when representing the political left and right, and this is a formula that AllSides currently follows.
This piece was reviewed by Daily News Specialist Joseph Ratliff and Research Assistant and Data Journalist Andrew Weinzierl .
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