'I think the pandemic and Peloton has kind of like opened up a new lifestyle that can feel very 'Black Mirror'-ish.'
BuzzFeed Daily: It seems like at one point everyone was going out and buying a Peloton. Why do you think Peloton started as sort of a punchline? And how did the tables turn so quickly?I think it was at the end of 2019 that that infamous commercial came out, that's now become a meme. And we thought it would be kind of the end of Peloton or that it would stifle its growth.
BuzzFeed Daily: So this is possibly the first fitness company to draw talent in for their personal branding before their fitness credibility. So as a result, it's become this unexpected portal into being influencers and it's creating some big"stars" already. Who are some of your favorites and what are they doing that's different?A cult favorite, I think, on the internet largely is Cody Rigsby.
I tend to think it's good to also prioritize socializing and group activities. I take a group fitness class at the local climbing gym and it reminds me how important those things are. I think like Peloton definitely seems to be following the trend of streaming with TVs and movies at home.
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