The ratings slip of 'The Bachelor' is bringing some unexpected consequences.
Cassie Randolph and Colton Underwood in the finale of 'The Bachelor' that aired on March 12 on ABC. The show is one of several aging hits on the network. By Steven Zeitchik Steven Zeitchik Reporter covering the business of entertainment in the U.S. and beyond Email Bio Follow March 15 at 6:00 AM “The Bachelor” this week aired the finale of its 23rd season, its 11th after moving to its long-running time slot on Mondays at 8 p.m.
The numbers for the rest of this season weren’t any more encouraging. The series averaged 6.5 million total viewers, down 18 percent from what was basically an all-time low last year. Attracting more than 6 million viewers is still respectable in this tough broadcast climate, don’t get us wrong. But it’s a far cry from where “The Bachelor” once was — say, the 12.2 million who watched in 2010.
What’s worse, a television senior citizen like “The Bachelor” isn’t exactly an anomaly on the Disney-owned network. Of the 25 most-watched broadcast programs among the 18-to-49 demographic from the most recent television season that are still on the air — that is, the ones that could reasonably be called hits — nearly all those representing ABC are at least 10 years old. There’s “Grey’s Anatomy” , “Modern Family” , and of course “The Bachelor” .
Sure, in this age where streaming has most of the heat, a lot of broadcast hits are old. But ABC’s are really old. This all is especially tough for Disney, which on the movie side seems capable of generating movie hits at will — it had all three of the highest-grossing domestic movies last year, has the biggest hit thus far this year in “Captain Marvel,” and is about to whip up another Franklin Mint with “Avengers: Endgame.” Yet its broadcast-television business is in a decided rut, with seemingly few chances of getting out.
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