For most, a visit to tophatvideo is a snapshot of another time, something of a relic. But for employees, past and current, it’s a second home.
Shanna Earl shares a laugh with a customer, while working at Top Hat Video in Bountiful, on Friday, Nov. 11, 2022. The Bountiful business, the last video-rental store in Utah, is scheduled to close for good at year's end.The atmosphere that hangs over the last video-rental store in Utah as it prepares to close for the last time is, fittingly, heavy with nostalgia. And popcorn.
Shanna Earl — the daughter-in-law of Lona and Lee Earl, the original owners — has worked at Top Hat for 27 years. She said that when she told Lona about the closure, Lona got “pretty emotional.” Compare that to how people consume movies and TV programs now. “An algorithm is so impersonal,” Earl said, referring to the computer-driven recommendations that streaming services like Netflix and Hulu use to urge viewers to watch certain shows. It becomes a game, she said, of “mindlessly scrolling through until eventually you kind of settle.”
Shanna’s daughter, Matti Earl, who has worked at the store for 14 years, said her family uses streaming services — but there’s something special about coming into the store. There’s an art to finding a movie, holding the case in your hand, reading the synopsis and looking at the cover art. “People buy more things on Amazon now and they don’t go to a store,” he said. “That’s something that society as a whole is worse off for. We’re all collectively making these decisions that are killing society.”
“It was a recipe for disaster for the video store, with that and COVID,” Handley said. Disney+, “more than any other individual streaming service, was definitely the hardest hit. … People like Disney movies and you couldn’t find them anywhere before. Kids, they have all the time in the world. You have all these movies, ‘Star Wars’ and Marvel.’’
Those efforts, Cade Handley said, were “equivalent to trying to put tape over the sink so water doesn’t come out.” Clark said he felt like a therapist when he worked there, like he knew everybody’s secrets based on what they rented. Someone’s movie taste, he said, shows a lot about a person.
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