I am a successful creator economy entrepreneur with more than 20 years experience. I am a Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into leading creator businesses.
The creator economy is experiencing a meteoric rise, and few individuals have capitalized on its potential as successfully as Steven Bartlett, the entrepreneur and host of Europe's top-ranked podcast, Diary of a CEO. In a revealing discussion at Spotify's recent Podcast Movement event, Bartlett shared the remarkable story of how he transformed his personal passion project into a thriving, multifaceted media business.
"One of the biggest challenges in podcasting is growth," he explained."Audio platforms and Apple don't offer much inherent growth because they aren't social networks with built-in content discovery—there isn't a billion people just one retweet or share button away from discovering your show. So much of the growth comes off the platform, which is why video is so critical in podcasting.
Spotify has emerged as a driving force in the evolution of the podcast industry, adapting to the changing needs and expectations of both creators and audiences. The platform has witnessed a rapid surge in video content, with over 250,000 video shows and more than 170 million global users tuning in to watch their favorite podcast content.
Bartlett's journey is a testament to the power of the creator economy, where passion, authenticity, and strategic vision can transform a personal project into a thriving, multimillion-dollar business. The key for aspiring podcasters is to"obsessively focus on how you can make your show even 1% better every day, and one day you'll wake up to find that more people than you could ever have imagined are listening.
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