How Sony Launched The OG PlayStation And Brilliantly Won The Console War

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How Sony Launched The OG PlayStation And Brilliantly Won The Console War
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Check out this gorgeous book on the OG PlayStation from Limited Run Games:

, and even an old-school RPG in the form of. While the latter didn’t make the cut for the system’s U.S. release—reportedly because of a mandate by Sony CEA against 2D games, though the presence of sprite-based titles likerelegates this to the level of urban legend—the others arrived intact nine months later and helped the PlayStation launch strong in America.The system was unlike anything anyone had ever seen at the time.

Ultimately, Sony’s only real stumble with the PlayStation launch was its baffling advertising campaign... Sony handled the system’s U.S. launch with calculated ease. At E3 2005, Sega infamously announced an immediate debut for their console in a bid to undermine Sony; the following day, Sony’s press conference for the PlayStation launch consisted simply of the announcement of the price—$100 less than the Saturn. Most gamers were willing to ride out the three-month wait for the PlayStation launch to enjoy a superior software lineup for less money.

Ultimately, Sony’s only real stumble with the PlayStation launch was its baffling advertising campaign, which drifted a little too far into the oblique. U R NOT e—with the letter e printed in red, as in “ready”—proclaimed the ads, seemingly telling customers they weren’t worthy of the new machine, generally not the most endearing tactic.

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