How social media has changed in the past decade, according to its influencers.
, where Paul said he feels he helped revolutionize the type of content being shared, like his episodic videos, which encouraged followers to come back and check in with the cinematic universe he was creating. Others take issue with that, however, and have criticized Paul for the amount of self-promotion in his video, including hawking his merchandise and tour dates.
“Now, we see on YouTube … vlogging isn’t a thing anymore. People don’t care about everyday videos. They just want to see the quality of the videos go up … and you see the short consumable content coming back on ,” he said. “The evolution of where things are going is not known to anyone. You just kind of have to ride the wave.”for causing a ruckus in his Beverly Grove, California, neighborhood, and he later moved. He’s also been accused of uploading content considered inappropriate for his younger audience, like a series on his channel about killer clowns who kidnapped him and his girlfriend.
“It’s hard growing up living under the spotlight. I lived my 17- to 22-year-old life with millions of people watching every little thing I do. So if you make a mistake, it’s under a microscope,” Paul said. He also said the scrutiny often wasn’t fair, and that while the decade has been marked by positive improvements like greater access to knowledge via YouTube, the worst development of the decade was“I see someone getting canceled on Twitter every day,” Paul said. “I think there’s a lot of negativity online.”
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