How ‘Shang-Chi’ Changes Disney’s Film Distribution Strategy

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How ‘Shang-Chi’ Changes Disney’s Film Distribution Strategy
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New VIP+ Analysis: The Marvel film’s blowout gross over Labor Day weekend will impact how Disney+ is utilized for the remainder of 2021.

in the U.S., can’t be ignored given China’s prominence in the global film market. “Black Widow” and “Jungle Cruise” haven’t released there at all.The delay of “Top Gun: Maverick” from November to 2022 may have removed one film from the competition heading into Thanksgiving, but “Ghostbusters: Afterlife”slot means “Encanto” will go up against an existing franchise. Better to utilize the streaming option so families can have an option at home during the holiday.

Still, Disney may want to wait and see how animated film “Ron’s Gone Wrong” does before making a final decision on “Encanto.” Per 20 Century’s soon-to-expireAs for December, Disney may need to push one film back. Steven Spielberg’s “West Side Story” will get a head start ahead of a pileup of films closer to Christmas that includes “Spider-Man: Far From Home” , “The Matrix Resurrections” , “Sing 2” and Disney’s last release of the year, “The King’s Man” ., the latter film is an R-rated prequel to two prior “Kingsman” films and is better suited for the Q1 months than the December holiday, especially with the “Matrix” franchise making its return, albeit in a hybrid fashion per Warner Bros.

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