'I think you'll just see the town being electric and going almost 24 hours a day from Wednesday to Sunday after the game,' said Ryan Jocque, owner of Jocque Concepts.
Vo, an event coordinator with Scottsdale-based Evening Entertainment Group, is in the home stretch of months of working with her team in preparation for the Super Bowl. The nightlife club and restaurant owner is working to enhance the experience at Bottled Blonde, Casa Amigos, HiFi and Bevvy for a week's worth of parties in Old Town Scottsdale ahead of the big game.In about a week, performers, celebrities and tourists will make their way to the Valley to take in Super Bowl LVII.
When the agreement was voted on at the time, a forecast for bed tax, hotel and motel tax, retail tax and restaurant tax amounted to Scottsdale collecting more than $1.6 million in return. The estimated impact is expected to be much higher now. The city is expected to bring in $33 million in bed tax for the 2023 fiscal year, which funds its marketing, public safety, staffing and more.
"We'll have something for everybody," Vo said."I think with the number of people who will be out here, I 100% believe all of our venues and every venue on this block will be absolutely packed. Where the competitiveness comes in is who has the biggest athlete or artist. That's where you're going attract the biggest spenders that night.", the owner of Jocque Concepts, said his staff's planning for Super Bowl week started about eight months ago.
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