How Ron DeSantis’ super PAC is taking financial pressure off his campaign

Alec Hernández is a 2024 NBC News campaign embed.

MOUNT AYR, Iowa — When Florida Gov. Ron DeSantis disembarks from the navy and red campaign bus shuttling him around the early states, the fingerprints of his candidacy are everywhere — “DeSantis 2024” emblazoned across one side of the bus in bold white letters, with one of the governor’s signature phrases on the opposite end: “Never Back Down.” But the bus doesn’t belong to DeSantis or his campaign.

DeSantis’ time on the campaign trail got shortened that month, as he responded to Hurricane Idalia’s aftermath in Florida and prepared for the second Republican primary debate in Simi Valley, California, but Never Back Down hosted six of his 14 total appearances across the country.

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