Hit records, diamond-encrusted Rolexes, and a car collection so vast he’s lost count of what’s in it—the Miami-based rapper and entrepreneur is living his dream.
says, arms outstretched, head tilted, basking in the brilliant Florida sun. “This is Miami. Beautiful. It’s most definitely for me.” Dressed in a blue Balenciaga tracksuit and New Balance sneakers, his wrist adorned with a rose-gold“Presidential” Day-Date, Ross has just pulled up to his property on Star Island, the exclusive Miami Beach enclave where Jennifer Lopez, Gloria Estefan, and pharmaceutical billionaire Phillip Frost are among past and present residents.
While Ross prefers his cars to be one-of-one, his wardrobe needn’t be bespoke. He describes his personal style, simply, as “I’m the biggest boss,” suggesting that his confidence allows him to pull off anything. “It’s not really a lot of pressure,” he says of getting dressed every day. “I don’t have no stylist to shout out.” location of Neiman Marcus and frequents the Louis Vuitton store at the
His answer has materialized over the past decade. Dubbed the Promise Land, the 235-acre property features a 350,000-gallon swimming pool , is home to horses and buffalo, and served as a primary shooting location for the 2021 movie The estate is also the site of the annual, which the rapper launched in 2022. Last year, entry to the event started at $325 for general admission and went up to $2,500 for a VIP ticket and, per, a chance to “party with the Boss.
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