A year and a half ago, the company placed its largest-ever fan gear order for a Women’s World Cup. Rebel has sold 60,000 Matildas jerseys so far.
among women – a trend that Rebel has long been predicting and hoping would occur.
Rebel has sold 60,000 Matildas jerseys so far – and Heraghty said Rebel’s merchandise team deserves full credit for its foresight 18 months ago, when the company placed its largest-ever fan gear order for a Women’s World Cup event. “Credit to the [Rebel] team because they backed it, and they bought the stock. You can only sell 60,000 jerseys if you buy them [the stock] to sell.”Rebel is looking beyond merchandise sales when it considers the impact of this year’s World Cup on its business, hoping soaring women’s participation in all football codes will benefit the retailer over the long term.
Despite the Matildas euphoria, overall sales at Rebel rose just 1 per cent in the first weeks of the 2024 financial year as the cost-of-living crunch started to bite, but the retailer recorded record sales of $1.3 billion in the year to June 30, up 8 per cent on the prior year.
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