These surprisingly relevant vintage ads show how officials tried to convince people to wear masks after many refused during the 1918 flu pandemic
That, too, involved everyone doing their part and taking individual accountability.
Men were seen as weak points in disease control due to lack of hygiene, and recent studies have shown that men still tend to be more careless.report from market research company Ipsos found that women are more likely than men to consider hygiene habits very important. Studies also show that women are better at hand-washing than men, a relevant feat in the 2020 coronavirus pandemic. Recognizing gender disparities in personal hygiene remains an issue.
"We need to make sure men don't feel too macho to worry about germs," Rosie Frasso, program director of public health at Thomas Jefferson University, toldRepackaging health education into man-friendly messaging has become a mainstay into the 21st century. Personal hygiene products, from body wash to razors, have long been tailored for men and women individually, asreports. Men's scents have overwhelmingly "grassy," "minty," and overall bold-smelling scents, with rugged-looking packaging to match.
Men's grooming company Old Spice — founded in 1938 — has long embraced a masculine approach to its marketing.Vincent Sandoval/WireImageturned to aggressive punk rock imagery for its eco-friendly tallboy cans of water.A demonstrator wearing a respirator mask and holding a US flag gathers with others to protest coronavirus stay-at-home orders during a "ReOpen Colorado" rally in Denver, Colorado, on April 19, 2020.
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