Producer and label head Omar S talks to Rolling Stone about mentoring a new generation of forward-thinking musicians in the home of techno.
Omar S was raised in a musical household in a city at the center of a golden age for Black American music. His father had a robust record collection, and he grew up around Motown legends like Smokey Robinson. As such, a sort of rugged individualism courses through his label operations. “I’ve been releasing other people’s music since 2004,” Omar says. “I released a lot of people’s first records and stuff like that. A lot of people just dig the shit I’m doing, and they can trust me.
Around the start of the pandemic, Omar took over a building that his grandfather built in the Fifties. He’s turned it into a central hub for the local community, called the Conant Gardens Party Store. The building is a place for nearby residents to host events like soccer games and birthday parties, as well as a spot for the city’s next generation of artists to soak up game from a legend. “Just to carry on this dance music science,” he says.
Like many other acts, John met Omar casually — he recalls running into him at a party and chopping it up with the older artist. The two share an easy chemistry that you can see in the video for their 2020 collaborationwhere the duo makes a trek to a local liquor store, capturing a cinema verite look at life in the Motor City.
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