Nike and Michael Jordan teamed up and in 1984 launched one of the most iconic athlete-endorsed brands of all time: Jordan Brand.
Fans saw Jordan do things his own way when it came to playing the game, but this was the first time they saw him make what was essentially a huge fashion statement, Matt Cohen, VP of business development and strategy at GOAT Group, told Business Insider.Two longtime Air Jordan collectors and members of the sneaker community told Business Insider their love for the brand started when they were kids watching MJ play ball.
Mandapat worked in retail — sneaker retail, of course — so she could put herself through college and afford to build up her Jordan collection. She said she became friends with other people in sneaker retail and they formed a sort of community, often calling on one another to help them get a new pair that was coming out.Both Mandapat and Cohen identified the 2000s as an era of"everything throwback.
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