Republican incumbent Gov. Greg Abbott has so far spent millions more than his Democratic challenger, Beto O'Rourke.
O’Rourke didn’t make a significant broadcast and cable buy in August, spending about $40,000 for limited airings in six markets, AdImpact reported. Instead, the campaign waited until Tuesday to spread $6 million across the weeks leading up to Nov. 8.
Abbott’s early advantage on television highlights the disparate strategies of the campaigns. O’Rourke, who, is trying to make sure his resources are used during the race’s prime-time weeks, when people are paying closer attention to the drama that will unfold. The Democrat is also relying on his massive volunteer organization to speak to voters in their communities.and has the overall edge in TV, radio and digital ad spending for the general election: 7.6 million compared with O’Rourke’s $3.
So far, AdImpact shows O’Rourke allocating more money than Abbott toward ads between Sept. 12 and Nov. 8: an additional $9.6 million to Abbott’s $5.3 million. But expect. The Howard University graduate and Chicago native has covered four presidential campaigns and written extensively about local, state and national politics. Before The News, he was a reporter at The Kansas City Star and The Chicago Defender. You can catch Gromer every Sunday at 8:30 a.m. on NBC 5's Lone Star Politics.
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