The aim of True Price, a Dutch nonprofit, is to speed progress toward corporate sustainability. The hope is that, if companies and consumers have fewer illusions about how much things really cost, they may change how they spend, sell, and manufacture.
In late 2020, a sign appeared on the street outside De Aanzet, a tidy, charming grocery store in downtown Amsterdam. It read, “Welcome to the World’s First Supermarket with True Prices.” Inside, two kinds of prices were listed for potatoes, peppers, bananas, broccoli, bread, and many other foods. The “normal” price of tomatoes was €3.75 per kilo, while the “true” price was €3.97. The difference of €0.
While still students, the friends joined Worldconnectors, a Dutch think tank. There, they talked with colleagues about what economists call “externalities”—the costs, often environmental and social, that aren’t figured into transactions. Over time, the idea for true prices crystallized. Politicians have proven unwilling to regulate companies strictly enough to reduce environmental and social externalities in a fundamental way.
True Price tried to calculate the costs of all these externalities. It calculated that, in 2013, the average true cost of cocoa per kilogram was €14.17. Most of this—€12.07—reflected social externalities. Tony’s Chocolonely was already trying to improve its sourcing, and so its average true cost was substantially lower, at €7.93, of which €5.99 were social costs; by 2017, when Tony’s commissioned another study from the nonprofit, the true price had fallen to €4.52, with €2.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Aline Was Inspired by a True DivaHow do you write, direct, and star in a Céline Dion biopic? According to Valérie Lemercier, you start by changing the singer’s name. A conversation with rachel_handler
Read more »
Emeli Sande comes out as she admits she has found her 'true love for life'Emeli Sande has a girlfriend and says she thinks she has found her 'true love' and is 'happier than ever' after meeting her through music
Read more »
Vicky Pattison had a 'dream come true' after landing exciting Harry Potter jobVicky Pattison has opened up about an 'amazing opportunity' that she was given recently, which relates to her love of Harry Potter and the Fantastic Beasts films
Read more »
TikTok star Francesco LoPresti dead at 24: Girlfriend celebrates ‘true love story’“I love you unconditionally and I feel so broken,” she wrote on social media. “You and I against the world forever.”
Read more »
Movistar Plus, TV3’s Hit True Crime Series ‘Crimes’ Pounced On by Onza Distribution (EXCLUSIVE)In a move that suggests the golden age of true-crime content is also being established in Spain, Madrid-based Onza Distribution has pounced on worldwide rights outside the country to smash hit seri…
Read more »
How 'True Detective' Season 3 Helped The Show Rebound After Season 2A powerful performance by Mahershala Ali helped the third season of 'True Detective' shine after a lackluster Season 2.
Read more »