The average data consumed on a smart device on Vodacom’s network has more than tripled in the past five years.
Vodacom recorded a big jump in the average amount of mobile data consumed by smart devices on its network in South Africa during its 2022/2023 financial year.
The mobile network operator’s annual results showed that South African data traffic increased by 36.6% compared to the previous year, with a significant acceleration of 45.4% in the final quarter. Contributing to the increase were 2 million new data customers added between 31 March 2022 and 31 March 2023, bringing Vodacom’s total data consumers to 25.5 million.
Furthermore, smart devices — like smartphones and tablets — on Vodacom’s network were up by 11.1% to 29.3 million, while 4G and 5G devices increased by 18.6% to 21.2 million.The increase is particularly noteworthy compared to five years ago, when the average smart device on Vodacom’s network consumed less than 1GB per month.
The table below shows how the average data consumed per smart device on Vodacom’s network increased between the 2018/2019 and 2022/2023 financial years.Financial year
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