The popular — and notorious — genre uses nostalgia and simple beats to soothe nerves.
run accounts with 2 million to 4 million subscribers, live-streaming playlists compiled from artists around the world.Why has this genre become so popular for its effect on work and relaxation? And how is its form so perfect for its function?
Researchers have studied the effects of music on work for decades. Little of that research is conclusive or representative enough to apply to every work style and taste. But it can offer a few guidelines, said Teresa Lesiuk, director and associate professor of music therapy at the University of Miami’s Frost School of Music.Good work music doesn’t inspire feelings that are too positive or too negative. Music with lyrics is usually distracting.
Sign up for Bold School, a 12-week newsletter series that helps you approach life after 50 with curiosity and enthusiasm “The strongest way that we respond to music is the associations we’ve had with it,” Lesiuk said. The videos’ album-art tropes — serene anime loops of children, or cartoon animals, studying — may hint at “people wanting to feel relaxed, going back to their childhood, going back to before things were stressful,” Wu said.Mix these desired effects together, and you may get something like lo-fi.
If you cycle through enough playlists, YouTube may start directing you toward other instrumental throwbacks to work to, from the faux cassette-tape grain of lo-fi to vintage video-game soundtracks, designed as they were to be looped indefinitely over focused tasks.
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