How Jeff Bezos decided the first thing Amazon would sell was books

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How Jeff Bezos decided the first thing Amazon would sell was books
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At the time, there were 3 million books in print

Mark Lennihan/APBut when CEOThey were the most practical product choice, and he could offer a much wider selection than any brick-and-mortar retailers could.

To be sure, that description is fitting for the Amazon we know today. But when Bezos was first thinking about launching the company, he knew that a store that sold absolutelyStone writes that Bezos thought up 20 possible product categories, from music to office supplies. Books seemed like the best option, for a few reasons. Customers would always know what they were in for, since one copy of a book is the same as another.

Finally, there were 3 million books in print, which was a lot more than a bookstore like Barnes and Noble could stock.

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