Jeep's 'Groundhog Day' SuperBowl ad with Bill Murray nearly didn't happen. Here's how it came together:
The actor is famously difficult to reach and doesn't have an agent, publicist or manager for inquiries. For Fiat Chrysler Automobiles chief marketing officer Olivier François, that posed a challenge when he was hit with the idea for a commercial mirroring Murray's 1993 film,"He doesn't have a phone, doesn't have an agent, doesn't have an email," François said in an interview with. "He allegedly has an 800 number.
"It's a miracle, because obviously the guy has no manager. But he has friends," François said. "He has no phone number, but his friends have phone numbers.". With the help of ad agency Highdive, Jeep was able to also recruit more original castmembers, including Murray's brother Brian Doyle Murray, who played Buster in the movie. The commercial — which got Sony Pictures' blessing — was filmed in Woodstock, Ill.
François also added that this was Murray's first-ever commercial: "He never did a commercial, never intended to do one. But he did this one, which is a miracle."
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