How Instagram's Pivot to Video Threatens to Collapse a Major Pillar of the Art-World Economy (and Other Insights) | Artnet News

This week in his column, the_gray_market dissects what changes to Instagram’s algorithm mean for artists and art businesses reliant on the platform’s marketing muscle: the_gray_market

that successful Reels are high-quality; use text, filters and camera effects; are set to music and trending sounds; and are ‘entertaining and fun,’ featuring content that ‘delights people, grabs their attention, makes them laugh, or has a fun surprise or twist.’”

“Executing video puts a big strain on time, energy, and resources,” said a social-media manager with experience in both the global art industry and a creator-economy startup. “While most artists can snap a portrait-mode photo on their iPhones and get something that looks professional, video is harder to accomplish in a low-lift way.”

“There are some artists that want to slow down the world and feel that we need to have the time to be still,” Tunick said. “The still image does not give us all the answers. It gives our minds a chance to do its own imagining. This is important.”

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