A tale of two fashion houses.
Like many fashion weeks originally slated for the summer, the Paris Fall 2020 haute couture shows were canceled in March, due to concerns about the Covid-19 pandemic. By May, the Fédération de la Haute Couture et de la Mode had found an alternative: Select houses would still unveil new collections in early July — only, it would happen online.
"The full atelier team normally works together in Amsterdam. The handwork, the machine work, the collaborations, my design process, my draping — it's all done from there. For every collection, we collaborate with artists, architects, scientists outside of the atelier and from other countries.
"[Working from lockdown] taught me how incredibly creative, adaptable and positively-minded my team is. I'm really impressed by their fluidity, devotion and creativity in these challenging times. It also taught me how much I value the collaborative process and spirit, and that a lot of inspiration for me comes from the interaction between me and my team.
Ralph & Russo"We begin working on the next collection at least six months in advance. As soon as we unveil a new season, we're immediately onto the next, sometimes even working on collections simultaneously. "The design process was well underway in March. When the pandemic began to truly take a toll on the U.K., we were affected by our suppliers and partners closing, as they are largely based between France and Italy. Both of these countries were significantly impacted — especially Italy — and everything came to a standstill. We had to get creative and also think through our options, begging the question of whether or not a physical collection was even feasible at that point.
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