In recent years, professional and amateur bakers alike have banded together to raise funds for a variety of causes
in today’s iteration of the holiday. The cookies are named after Haman, the villain in the Book of Esther, who plotted the annihilation of all Jews in ancient Persia. In the end, thanks to the risk and cleverness of Queen Esther, Haman was stopped and catastrophe averted; Purim, which takes place March 16 and 17 this year, celebrates that triumph.
, which is providing aid, including food, to Ukrainian refugees. Quickly, the concept started gaining traction — with about 30 bakers signing up within the first couple of days. “Because people are making their donations directly to the Polish Humanitarian Action, rather than me trying to set up an organization and centralized donation point, it was relatively simple to set up,” Kratochvila said.
Now, the movement is budding with more than 130 participating bakeries, home bakers, delis, and restaurants around the world. Participants represent seven countries, spanning thousands of miles and ranging levels of knowledge when it comes to the Jewish treat., the iconic Jewish appetizing shop in New York City, will be pumping out the cookies with traditional raspberry, poppy seed, prune, and apricot flavors, like it does annually.
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