How hair salons are adapting to the 'new normal' in a transformed landscape

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How hair salons are adapting to the 'new normal' in a transformed landscape
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As lockdowns ease around the world, salon owners, barbers and hairdressers are returning to workplaces that have been transformed by anti-coronavirus measures.

Diamond Cuts Barber Studio in Atlanta, GeorgiaWith his barbers, who operate as independent contractors, unable to pay rent for chairs in his shops, and clients unable to come in for cuts, Barber could see no other way to pay his mounting bills. His application for an Economic Injury Disaster Loan through the Small Business Administration's"I personally didn't get a dime from the stimulus money," Barber said in a phone interview.

"The execution of that differ a bit locally in each market depending upon what each market is used to, depending upon what local restrictions are in place," said Toni & Guy chief executive officer Nigel Darwin in a phone interview."Equally, there are many things about regular cleaning, wearing of PPE, sanitizing every station and sanitizing all equipment between each client, which absolutely we will see in every single market.

, a braider based in Essex, England, shares those anxieties. Though she works part-time in a South London hair salon, her most lucrative jobs come from her freelance mobile service, which sees her spending upwards of six hours a day in clients' living rooms. "We don't take it lightly that many people in many countries have had real life-and-death situations during this pandemic, and that hair is by no means anywhere near that level ," Darwin said. However, for some people, he added,"there is a real demand and desire to get out and get their hair serviced by people who can bring it back to their best."

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