Flavia Lanini brought her trademarked Massage Effect to the US after becoming a wellness favorite amongst celebrities.
, fibromyalgia, and other conditions. While many use lymphatic drainage massages for aesthetic reasons, Lanini was trained in Brazil for five years with the approach of treating her clients for health and wellness reasons. “To be properly trained and licensed to perform lymphatic drainage massages in Brazil- you have to go to school for five years in a program similar to pre-med students,” said Lanini.
when she began treating supermodel’s Candice Swaneopoel and Alessandra Ambrioso before their fashion shows. The models had known about Lanini in Brazil and slowly shared her technique via word of mouth. Soon after Lanini opened a permanent spa in New York City and Washington D.C. in addition to her mobile service.
Her treatments became so coveted she opened her first West Coast spa in West Hollywood in late 2019. The business may seem glamorous on Instagram, Lanini has a long road ahead. “The biggest challenge I have had since moving my business to America has been educating people on why they need lymphatic massage on a regular basis for health and wellness prevention rather than only using the treatment if they have an existing condition,” explained Lanini.
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