Tesla's future sales could help answer a defining question of the social media age: how much Twitter reflects the real world versus distorting it.
It's hard to know how much the online drama will spill into consumer behavior going forward.
It's a cousin of a question that has roiled Democrats: whether strategists confuse Twitter sentiment with the party's wider electorate."If the Tesla brand becomes increasingly right-leaning, that could put it out of alignment with core electric vehicle purchasing profiles," it notes.Brand image is just one thing worrying Tesla investors as the share price has plummeted.
There are also concerns about Twitter distracting Musk, and wider economic headwinds, to name just two."We believe early signs of any brand deterioration related to Musk could be seen in the 4Q numbers, but ultimately 2023 will be the barometer year for Tesla," Wedbush Securities analyst Dan Ives said via email.Yes, but:"Among the challenges to defining shifts in Tesla demand is the larger car-buying atmosphere, where demand is universally dropping," iSeeCars.
He also said that while Musk may turn off some buyers, there may be new interest from people "previously apathetic" about Musk and Tesla or unaware of him.
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