Elon Musk’s “personal political leanings and his cultivation of right-wing voices wouldn’t matter as much if he hadn’t demonstrated an extraordinary capacity for pettiness,” ClareMalone writes.
to announce his Presidential campaign. The event was plagued by technical difficulties, which overshadowed the weirdness of the format: Musk, with a mumbling offhandedness, basically announced DeSantis’s intention to run before the Governor could even get a word in edgewise.
Musk’s personal political leanings and his cultivation of right-wing voices wouldn’t matter as much if he hadn’t demonstrated an extraordinary capacity for pettiness. Naked displays of insecurity are typically welcome and hilarious in billionaires—see: Jeff Bezos’s five-hundred-million-dollar yacht with a busty mermaid figurehead that looks an awful lot like his new fiancée—but Musk has a taste for personal vendetta that runs from the benign to the malignant .
—Musk’s opening of Twitter’s internal archive to a select group of mostly opinion journalists—purported to show a liberal bias in the company’s content moderation, but a recentpointed out that there was a bipartisan proclivity to work the Twitter refs behind the scenes. The story reports an instance where the Trump White House asked that a tweet from the model Chrissy Teigen, calling Trump “a pussy ass bitch,” be taken down.
Given this lack of clear content moderation and Musk’s legendary capriciousness, it’s not particularly difficult to imagine a 2024 campaign scenario in which Republican candidates and causes receive deferential treatment when it comes to takedown requests that claim disinformation or defamation. Even without that layer of potential complexity, Twitter usage now means dealing with a certain level of unpredictability that political actors—campaigns or otherwise—might find unsettling.
Musk’s prominence is, in many ways, a continuation of the personality politics that was popularized when Donald Trump ran for President. Though Twitter was never a bastion of admirable civic discourse during the Trump years, at least it was regularly filled with sharp arguments; now that it’s run by a man who revels in ad hominem attacks , the chatter on the app is just a lot dumber. And, unlike Trump, Musk’s incessant desire for clicks and controversy carries a significant downside.
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