Gov. Doug Burgum hacked the RNC’s rules to qualify for Wednesday’s GOP debate. But can his startup campaign innovate beyond the gift card gambit he used to get there?
This coming Wednesday, something big is happening in Milwaukee: the first Republican presidential debate.
For relatively unknown candidates, such as today’s guest, the importance of the debates cannot be overstated. While most Republican candidates are scrounging around Iowa and New Hampshire trying to find audiences of a few dozen people, in 2016, debate audiences were as large as 24 million people. A single breakthrough moment can catapult a candidate into the national spotlight. Think about that moment in 2015 when Trump’s insult comedy started to do lasting damage to his most serious opponents.Think about Rick Perry’s famous flub in 2011 when he couldn’t remember that third federal agency he wanted to eliminate.
So in a campaign that has seen very little volatility in the polls, what happens on Wednesday has the potential to actually matter.Our guest today would probably object to that description, but as the governor of a state that ranks 47th in population and who is only occasionally hitting one percent in the polls, Doug Burgum is arguably the most anonymous serious candidate in the race.
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