As Frieze Week gets underway, art exhibitors from around the globe gather for cocktails on the Sunset Strip. The topic of discussion? Expectations.
The evening was a welcome for exhibitors, many of whom had just arrived from Europe, Mexico and New York for the art fair, which
. As guests arrived at the penthouse suite of the Chateau Marmont, there was no shortage of swank: Servers offered trays of Prosecco and mezcal mule cocktails, tuna tartare and beef sliders .Guests mingled on the patio under a canopy of flickering Fellini-esque lights as the sun set over Sunset Boulevard. A fire roared in the adjacent living room, where a DJ spun rhythm and blues-infused country music.
Here’s what some Frieze Los Angeles first-timers and returning exhibitors had to say at the start of what’s now known as Frieze Week:“Art fairs have been coming here since the ‘80s. But they didn’t attract an international audience. We stopped participating in art fairs about eight years ago. But then last year, with Frieze — finally there was an art fair organized enough to draw an international audience. I was surprised how well we did.
]. But it’s not only about sales, that wasn’t the point. It was about support. We wanted to encourage the scene. And, for, us, it was about reaching new audiences.”
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