As interactions are more electronically mediated, gaming touches all corners of life
environments. This became clear in the pandemic, when real-world gatherings hastily went online. After South by Southwest, a festival in Austin, Texas, was cancelled in 2020, revellers decamped to “Minecraft” for a virtual festival called Block by Blockwest. Bored by Zoom, some people staged work meetings in games. “Red Dead Redemption 2”, a cowboy adventure, facilitated cosy team chats around the campfire .
Lockdowns may have lifted, but the use of gaming environments for other purposes has continued. Roblox has staged concerts and fashion shows, as well as educational events for organisations like the Museum of Science in Boston, which organised a virtual mission to Mars., an educational outfit which organises robot-building contests for children, runs them on Roblox too.
Gaming’s lead in these new platforms is down to technology overlaps. But another explanation is behavioural. “Games, even before video games, were a way for people to meet one another and spend time together socially,” says John Hanke, Niantic’s chief executive. “So when you talk about getting people together through some electronic mediation, games are already a natural fit.” .
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