If Amazon's one-day shipping plan succeeds, it could lead to a major shift in consumers' shipping expectations — and put a lot of pressure on competitors:
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One-day shipping already seems to be on Walmart's radar. A day after the earnings call in which Amazon announced its one-day ambitions, Walmart:"One-day free shipping…without a membership fee. Now THAT would be groundbreaking. Stay tuned." While this is short on implementation details, it shows that the retailer is already considering its response to Amazon's forthcoming upgrade.
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