Animation industry members discuss the burgeoning narrative space, which is being shaped by a new generation of publishing-industry talent, streaming's democratization of content and artists' desire to tell more complex and inclusive stories.
— says they aged their leading characters down from the books while pitching the show, before aging them up again to around 16 and 17 while developing it. That initial choice was in response to a longstanding children’s and family business model, seen at legacy studios like Cartoon Network, Disney and Nickelodeon, that has historically focused on just two audience markets: preschool and 6 to 11.
“There really wasn’t much animation done for audiences older than that within the kids and family businesses,” DreamWorks chief creative officer, television Peter Gal tells. “Kids can start to get interested in live-action at that point, so the live-action tween programming took over.” Before and within the early 20th century, animation in the U.S. was made by individual artists and eventually studios for a broad range of ages and purposes, from film and TV entertainment shorts to
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