How Bud Light became a microcosm of America in 2023

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How Bud Light became a microcosm of America in 2023
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Bud Light sent Dylan Mulvaney, a transgender social-media personality, an influencer package to celebrate the one-year mark of her coming out as trans.

Few events capture so perfectly the cultural, political and social toxicity of America as the Great Bud Light Debacle of 2023.One transgender social-media influencer, Dylan Mulvaney, radically changed beer sales and stock prices — literally overnight — after aOn April 1, Bud Light sent Mulvaney an influencer package — a glorified swag bag — to celebrate the one-year mark of her coming out as trans.

5,600 news articles were published about the controversy in two weeks. The news received over 6 million social interactions , according to NewsWhip data.

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