From “masochistic” product placements to spin-off product lines, brands, retailers and streaming platforms are testing ways to monetize the relationship between fashion and the small sc…
Prime Video with a dedicated landing page allowing fans to shop looks inspired by the main characters, in addition to beauty products from Essie and Clairol; the soundtrack album of the series, and the book by Taylor Jenkins Reid that it was based on.inspired by the show, with Riley Keough — who portrays Daisy Jones — appearing in the campaign.
“Once we know that you love the vibe of a particular series, we can keep offering you great recommendations inspired by that look, or that complement that aesthetic,” she said.“If you’re a fashion brand that creates compelling content, you give a reason for your audience to interact with you every day, because a luxury purchase, it can maybe take place once or twice a year for some people,” he explained.
In some cases, producers are earning revenues from collaborations and spin-off products such as Half Magic, the cosmetics line created by “Euphoria” makeup artist Donni Davy that is backed by A24, the entertainment company behind the HBO show. “I still work the old-fashioned way with just a confidentiality agreement with no money changing hands. It’s not product placement. People pointed out that in one episode, Emily wore a Dior helmet and rode a Dior scooter. That was the work of the production design team. I don’t know what happened,” she said.Likewise, she said she was not aware of Malone Souliers’ footwear collection inspired by the show.
In what might be considered another example of “masochistic” product placement, Stéphane Rolland, the Paris-based couturier who has dressed everyone from Beyoncé to Celine Dion, is the actual designer behind the collection of fictional character Pierre Cadault, whose style is mocked as being out of touch.
The costume designer is taking advantage of the suspension of filming — due to the ongoing strikes by the Screen Actors Guild — American Federation of Television and Radio Artists and Writers Guild of America unions — to continue searching for new talent.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Will Penn State Become a Yearly Game for OSU Again Now That Washington/Oregon Added?It was impossible for this to happen when there were only 4 top football brands in the BIG namely Ohio State, Penn State, Michigan and USC. However now with Oregon and Washington added, you have 6 football brands which means each of the football brands will play at least 3 of the other top football brands each year. So my question for Ohio State fans is: Would you want to play Penn State and Michigan every year and have either USC, Washington or Oregon rotate in each year or
Read more »
7 ‘Healthy’ Iced Tea Brands With More Sugar Than a Can of CokeDietitians say stay away from these store-bought bottled iced tea brands that have over 40 grams of sugar per serving.
Read more »
2024 Subaru Crosstrek And Impreza Have A Wiring Issue That Could Shut Off The EngineIn some cases, Subaru dealers will have to replace the instrument panel wiring harness on 2024 Crosstrek and Impreza models car auto cars
Read more »
‘Don’t Rain on My Parade’ Say Upbeat Copenhagen DesignersCopenhagen Fashion Week unfurled under dark clouds, wind and relentless rain, but the elements did little to dampen the spirits, or creativity, of brands including Ganni, Saks Potts, Stine Goya and Paolina Russo.
Read more »
How hip-hop went from being shunned by big business to multimillion-dollar collabsThe signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands
Read more »
WSJ News Exclusive | Former Disney CEO Michael Eisner Strikes Deal to Sell Bazooka Gum BusinessFormer Disney CEO Michael Eisner has struck a deal to sell Bazooka Candy Brands to global buyout firm Apax Partners in a deal that values the iconic gum maker at around $700 million including debt.
Read more »