How billionaire Kylie Jenner could drive Ulta earnings this week (via TradingNation)
When beauty retailer Ulta reports earnings Thursday, Wall Street will be watching for two key words in the results – Kylie Jenner.
"I think there is going to be an increasing number of properties and brands that are seeing Ulta that way and for Kylie in particular as she expands her assortment," Wissink told CNBC."I think if we start thinking about Ulta more as a connectivity concept versus just a retail transactional venue [it] could really start to push the bounds of valuation and value creation within the beauty market place.
"I've seen that when the Kylie products got put into Ulta on Nov. 17, they've [still] been running out of some of the selections and some of the palettes," she said."The beauty bloggers and micro influencers are the new ambassadors of brands and you want to be connected to those micro influencers because they bring you customers."
"You come in with something small you sell it out, you create that scarcity value. I think that sets the stage for further expansion," Horvers said."So we think it's coming. I'm not sure if it's [this] week but we definitely expect more and more product from Kylie over 2019."Ulta's ability to keep up with new product assortments and a lack of any near-term competitive threats act as positive catalysts for the company, according to Jefferies' Wissink.
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