Now that college athletes can profit from their name, image or likeness, who is benefiting the most?
Three experts discuss who is benefiting the most, and whether the new rules are increasing the inequities in college sports
Thanks to new NCAA rules, student athletes can now make money from their name, image and likeness. WSJ’s Laine Higgins explains the new world of lucrative brand and endorsement opportunities for college athletes. Photo: Gatorade/Getty ImagesAs of last July, college athletes can profit from their name, image or likeness under National Collegiate Athletic Association rules. It’s a new era for the sprawling, multibillion-dollar college sports industry, and in these early days it’s a messy one.
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