How an Instagram influencer earned $1 million from brand deals in her first year as a full-time creator
2022 was her first full calendar year working as a full-time influencer.Two years ago, Achieng Agutu, a 26-year-old lifestyle and fashion influencer, had just graduated from business school with a master's degree in marketing.
"At that point, I could not think beyond my nose," Agutu said."I definitely wanted to be full time in social media, but I did not think of the extent of how it could change my life and change the lives of the people around me." Agutu sits alongside influencers Nicky Hilton, Camila Coelho, Leonie Hanne, and Chriselle Lim during February's New York Fashion Week."I thought the most I could make was probably $500,000," she said."It's so surreal. I haven't had the time to process how far financially I've come."Agutu went full time as an influencer in 2021 and signed with DBA the same year, but 2022 was a year of experimentation as she adapted to her new career.
"People want to feel something, they want to be moved to do something," Agutu said. Paid content that felt like a scripted ad made her feel like a robot, she added, so instead, she focused on delivering branded content that fit into her daily lifestyle and voice.
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