Head to Madison, Wisconsin, to visit the National Mustard Museum and sample any number of tangy condiments.
“We have a lot of fun with mustard,” said Barry Levenson, CMO and founder of the Mustard Museum. “Because mustard is a lot of fun!”
“How do you get a mustard stain out of clothing?” he quizzed. “Scissors! But here, that stain is a badge of honor.”He also has the gift of smarts. Levenson was assistant attorney general for the state of Wisconsin, but left his job to found the museum, which opened in 1992. He explained that he began to collect mustard after his favorite baseball team, the Boston Red Sox, lost the World Series in 1986.
“Our goal is to entertain and educate,” Levenson said, and then asked, “Did you know mustard is good for you? More fun facts: Mustard relieves stress, and the English bathed in it to soak away tension and fatigue. American yellow mustard gets its color from turmeric, and it’s the most popular hot dog condiment.“I love going to a baseball game and holding up that dog with bright yellow mustard against a deep blue sky,” he said.He believes yellow mustard gets a bad rap.
A brochure the museum produces lists advanced degrees in Mustardology. It reads, “May we suggest a Ph.D. ? Or perhaps a D.D.S. ?”The annual World Wide Mustard Competition garners entries from mustard-makers around the world who send samples of their prized creations. Levenson gathers judges to rate the entries and crown gold medal winners, one of which is named grand champion.
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