While the number of San Antonio-area jobs in tourism-related industries hasn't completely rebounded, payroll hit $4.1 billion, according to a new report.
Brenda Bazán / San Antonio Report
That’s shy of the 41 million visitors who spent time here in 2019, but that smaller pool still managed to generate 10% more revenue than the pre-pandemic peak, and contribute almost $262 million in tax and other revenue to the City of San Antonio. “It’s still one of the most important industries in San Antonio, and not just for its immediate economic impact,” he told the San Antonio Report. “San Antonians enjoy a better quality of life. … Think about how many fewer restaurants and museums and attractions and so on we’d have if we didn’t have the visitors to patronize them.”
The study divided the hospitality industry into four sectors: transportation and travel, lodging and other accommodations, restaurants and other eating/drinking establishments, and entertainment and recreation activities. “What’s most gratifying for us is that the strategies we put into place in 2021 … to broaden the reach of our marketing efforts” is paying off, he said. Visit San Antonio’s focus includes the 41 million travelers who can drive to San Antonio, as well as “key domestic cities” and international travelers.
That boon extends to local government coffers. Visitors pay the lion’s share of hotel occupancy and rental car taxes, which made up more than a third of the $262 million collected by the city last year. Bexar County collected $31 million in visitor-related tax revenue in 2022.
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