After a three-year hiatus, the cult-favorite label is ready to make its return:
Author:Dara PrantUpdated:Jul 13, 2020Original:Jul 13, 2020Last year, news of a Hood By Air relaunch sent the internet into a frenzy. But despite several interviews teasing its comeback, the label's creative director and co-founder Shayne Oliver kept details close to his chest. Months — and a world-changing pandemic — later, and we finally have more intel on what to expect from the cult-favorite New York brand.
"In recent years we have seen the creative industries distance themselves further and further from real culture," the post on the brand's Instagram reads. "Radical works have been pushed out by gentrification. The youth have been robbed of the physical and psychological spaces necessary for new ideas to grow. The system is antiquated and we want to replace it with something new. There is another world that needs to be created.
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