From coffee to cleansing wipes, and baby food to beer, thousands of supermarket-owned brands now line the aisles of our major grocery retailers, with more products added each quarter.
have created the perfect climate for home brands to prosper, and the supermarket giants say business is booming as shoppers change their purchasing habits to make their dollars stretch as far as possible.Sales of Coles’ exclusive brands jumped by 11.4 per cent in the three months to March, hitting $2.9 billion.
“If you take one category that’s done particularly well, I’d point to pasta ... own brand pasta sales are up 40 per cent year-on-year.”Woolworths boss Brad Banducci also called out the performance of home brand staples, with products such as own brand rice flying off the shelves. The director and founder of food and grocery consultancy Prof. Consulting Group, Mark Field, said there had been a real shift in how Australian retailers think about the own brand space. “There has been a significant focus on quality,” he said.
Grocery retailers are also generating major traction by developing unique products at a higher price point, including speciality meat ranges, toiletries and home goods.Credit:“Our highest growth brand inside our own brands has been the Macro brand,” Banducci said this week when discussing Woolworths’ quarterly sales. The Macro Wholefoods range includes steaks, nuts and other speciality health foods.
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