Some people in the movie business are working very hard to fight against and expand beyond the megastudio's formula of blockbusters.
Seth Rogen and Charlize Theron appear at CinemaCon on Thursday in Las Vegas to promote their new romantic comedy,"Long Shot." The film is one of a number of contenders hoping to find daylight in a crowded Disney movie-scape. By Steven Zeitchik Steven Zeitchik Reporter covering the business of entertainment in the U.S.
But to many exhibitors — and rival studios — this only heightens the importance of finding non-Disney hits. They are wary of one company gaining too much power, fearing what it can mean for their negotiating position. And Disney releases comparatively few movies."’The Avengers,'” Barnes said, “can’t carry us through 12 months of business.”Paramount Pictures executives were among those who believe they’ve found the answer.
The studios are on awkward middle ground. They know they can’t match Disney on the franchise front, so they seek original films. But they also know to ignore sequels and remakes is, in this age of global megabrands, to write their obituaries. So they also look to mine what they have. Many of those taking the stage at CinemaCon made sure to pay deference to movie theaters, which are enduring despite competition from Netflix and other streaming services. Theatrical revenue grew by nearly 8 percent last year, the most since 2009.
One booker, as the intermediaries who broker deals with studios on behalf of theaters are known, noted the conundrum that Disney’s dominance presents. The studio has also periodically floated the possibility of taking a share of concession revenue, a proposal theater owners have strongly resisted. But Disney could make a fresh push with its new muscle. Together, Disney and Fox accounted for 35 percent of all U.S. box office dollars in 2018. Just five years ago, the leading studio by market share was Warner Bros. — with 16 percent.
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