Among the thousands of wine clubs out there, these seven subscription services stand out, including one known for collaborations with Ashton Kutcher and Mila Kunis, Nicole Scherzinger and Jason Momoa.
COVID lockdowns dramatically upended purchasing habits everywhere, including in the wine business. With restaurants shuttered and home-bound happy hours commencing early and often, digital U.S. wine sales rose 32 percent to $760 billion in 2020, per a report from wine-business analyst Rob McMillan of Silicon Valley Bank.
Many oenophiles also turned to monthly and quarterly direct-ship wine clubs to keep their home cellars stocked. And while wineries, distributors and shops used to be the main drivers of wine clubs, now experts, restaurants and the tech world have jumped in.Courtesy of Brand For those who are either overwhelmed by what’s available in stores — and dig the ease of doorstep delivery — curated wine clubs, with anywhere from a few bottles to a dozen a shipment, offer a solution as well as discovery and a way to “travel” to other regions and countries.