Chinese animated feature “Ne Zha 2” has scored a thunderous success, raking in 15.2 billion yuan (about 2.11 billion U.S. dollars) in just 12 weeks.
This photo taken with a mobile phone shows a woman walking past a poster of the U.S. movie “Civil War” at a cinema in Beijing, capital of China, June 7, 2024. - XINHUApix
In stark contrast, the top-performing American film so far this year, “A Minecraft Movie” from Warner Bros., has just crossed 150 million yuan and failed to break into China’s top 10 films of 2025. That continues a sobering trend: 2024 marked the second consecutive year in which no Hollywood title cracked the one-billion-yuan mark, a symbolic threshold once routinely surpassed.
“The appeal, emotional resonance, and cultural impact of Hollywood films are fading among Chinese audiences,“ said Rao Shuguang, president of the China Film Critics Association. “Creatively, Hollywood has grown conservative, leaning too heavily on Marvel and other franchise fare. The visual spectacle remains, but viewers are experiencing aesthetic fatigue.
“U.S. politicians fixated on manufacturing trade deficits are overlooking the billions America has earned through services,“ said Ming Jinwei, a Beijing-based commentator and widely followed blogger. He warned that weaponizing tariffs could backfire by undermining America’s winning sectors. Tastes are shifting. Japanese animation continues to draw steady crowds, while European and Southeast Asian films are gaining ground. This year’s surprise hits, Italy’s “There’s Still Tomorrow” and Britain’s “National Theatre Live: Prima Facie,“ have exceeded expectations. Thailand’s “How to Make Millions Before Grandma Dies” became a breakout sleeper last year.
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