Actors Ryan Reynolds, Rob McElhenney and Michael B. Jordan are leading a $218 million investment in the Alpine F1 Team, adding to growing ties between Formula One and the U.S. film industry.
and the U.S. film industry, painting a brighter future for the sport through its penetration into American popular culture. Brad Pitt is starring in a Formula One-themed movie he's making with Mercedes driver Lewis Hamilton, a seven-time world champion. And Netflix’s"Drive to Survive," which is fueling American interest in the sport, has been confirmed for a sixth season.
“We’ve seen a major increase on social media with Formula One in the last year. It has an appeal that’s different from NASCAR or IndyCar, the domestic leagues — probably because of its diversity, the diverse location of drivers and races,” Wiedenfeld said. “I’d be surprised if it can knock NASCAR off its perch, but I think it’s definitely going to have a foothold.”
“They got really good expertise in also other sports — NFL, NHL, in football, in many other disciplines — that we’ll be trying to use as much as we can to improve our strength,” he said.that the news was “fantastic” and that he and Reynolds have exchanged WhatsApp messages since the deal was finalized.
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