Ho Chi Minh City wants its businesses to create global brands

HO CHI MINH CITY: Ho Chi Minh City authorities are seeking to create favourable conditions for local businesses to develop trademarks and brands to compete with foreign rivals at home and abroad, its leader said on Saturday.

Nguyen Thanh Phong, chairman of the city People’s Committee, told a news conference, “Developing trademarks and brand names for enterprises and their products is a sustainable advantage for them to affirm their position.”

Tran Vinh Tuyen, people’s committee vice chairman, said when the city has famous trademarks and brand names, its image and products would become globally renowned. Not only large companies but also small and medium-sized ones should pay more attention to this, he said.“The department will continue to assist and train enterprises to address their problems in developing brands and, especially, trademark registration.”

Nguyen Quoc Thinh of the Institute for Brand and Competitiveness Strategy said the city needs several large enterprises to take the lead in developing trademarks and brands and then train others in the task.

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