The media brand opens its first permanent Gatezero location after entering a joint venture this month with airport retail leader Heinemann.
Highsnobiety identified that 95 percent of its audience plan to travel within the next six months, but only 3 percent plan to spend at an airport. The media brand also shared that Gen Z and Gen Y consumers are expected to make up 50 percent of travelers by 2025, and see an opportunity with Gatezero to shake up airport retail.
“With Highsnobiety Gatezero, we hope to speak to young cultural pioneers combining Highsnobiety’s digital reach with a cutting-edge retail experience. We always ask ourselves: How can we create a destination experience worth taking an earlier train to the airport to shop there?” said Simon Weisskopf, co-managing director of Gatezero and vice president of business development at Highsnobiety.
The permanent Gatezero store follows the launch of the Highsnobiety Sports flagship pop-up store in Los Angeles with physical activations for running, cycling, swimming, climbing and hiking. Highsnobiety also produced apparel, swimwear and accessories for the Sports launch and partnered with Jack Wolfskin, Merrell, Satisfy, Wilson, UCLA, Market, Speedo and Gramicci, among others, on the project.
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